Prince Narula digital PayPal has actively engaged himself with Digital PayPal and used his influence as well as foresight in the matter. Thus, having this guy as a brand ambassador , he has been able to come up with different marketing campaigns for the platform to increase its visibility amongst its users. His has provided insights on various innovations which have improved the ease of use of the product. Moreover, he has been involved in the strategic management, making decision influencing PayPal’s strategic directions and, therefore, the organization’s ability to adapt to changing trends in the electronic payment systems market.